#creativedirection #visualidentity #packagingdesign #pattern #persianinspired #fooddesign #illustration #landingpagedesign
I designed the visual identity, packaging, and landing page for Mani, a premium trail mix brand inspired by the timeless beauty of Persian gardens. Guided by the Explorer archetype, the strategy was to position the brand not just as a snack but as a cultural discovery that invites consumers to “Taste the Poetry of Nature”.
The visual identity centers on a logo designed to act as a window into this paradise, blending architectural arches with elegant typography. I paired this with a rich color palette of saffron gold and pistachio green, using intricate organic patterns to weave the brand’s heritage across the packaging and digital experience.
The resulting design creates an immersive system that elevates the product into a sensory experience. It successfully captures the brand’s essence and delivers on its promise of “A Journey through Persian Gardens”.
