I developed the full brand ecosystem for Chaiflow, covering everything from naming and brand strategy to visual identity and packaging design. The goal was to bridge the gap between the rich tradition of brewing authentic chai and the convenience needed for modern lifestyles.
Rooted in The Everyman archetype, I focused the design strategy on warmth and inclusivity. I created a visual system featuring organic, fluid shapes and a spice-inspired color palette to evoke the sensory experience of the ingredients while keeping the packaging clean and approachable.
The resulting identity positions the brand as Authentic Chai Made Simple.
