#brandstrategy #logodesign #creativedirection #verbalidentity #trading #visualidentity #brandbook
For Givtrade, I developed a comprehensive brand strategy anchored in a clear positioning framework to establish them as a market leader. The goal was to capture the speed and precision inherent in trading while building a foundation of authority.
The visual identity centers on a custom logo constructed by merging the letters G and T with the number 1. This “1st” element subtly reinforces their position as a frontrunner in the industry. I complemented this with a dynamic brand pattern that visually represents market movement and energy.
To drive the message home, I crafted the slogan “The market moves fast, we move first.” This tagline succinctly communicates their competitive edge, creating a cohesive brand that feels agile, dominant, and ready for action.
