#creativedirection #packagingdesign #logodesign #landingpagedesign #brochuredesign #chocolatebranding #visualidentity
To redefine its place in the affordable luxury market, Tessinor needed a brand identity that married legendary Swiss precision with the passion of the Italian-speaking Tessin region.
Using The Lover archetype as a guide, I created a minimalist aesthetic that feels indulgent yet orderly. The design features a refined logo, pale color palettes, and gold accents to evoke sophistication without feeling unattainable. I applied this “classic-chic” system across packaging, brochures, and a new landing page.
This stripped-back approach helps Tessinor stand out in a crowded aisle. By focusing on clarity and elegance, the new brand identity communicates premium quality and invites consumers to enjoy a moment of authentic Swiss pleasure
